B2B CRM&SRM Portal Solutions for SAP Users

B2B CRM and SRM portal solutions are SAP-integrated platforms that let businesses manage their customer and supplier relationships digitally, end to end, instead of relying on phone, email, and fax. For SAP users, these portals connect every customer and supplier transaction directly to the SAP ERP system.

Technology has brought the business sector to a completely different point. Businesses have been making technology investments in their digital transformation journey for years, but digital transformation is not just about purchasing software and hardware. Businesses can only achieve successful digital transformation if they make IT investments aligned with their business goals and needs.

Today, rather than the reasons for digital transformation, “what should be prioritized in this journey?” has become a more valid question. Processes, people, and technology, which are the unchanging triad of digital transformation, need to be carried out in parallel with each other.

Digital Transformation for SAP Users

SAP offers SAP ERP, one of the most comprehensive and popular ERP software in the world. SAP has provided various updates and solutions to help its users adapt to changing technology trends day by day. Adopting the approach that “smart businesses are integrated businesses,” SAP offers its business partners advanced, sector-specific technologies with which they can manage processes end to end and reach their goals.

For SAP users, the most effective digital transformation extends beyond internal departments to include the external parties a business works with every day: its customers and suppliers. This is where B2B CRM and SRM portals come in.

What Are B2B CRM and SRM Portal Solutions?

B2B CRM and SRM portal solutions are SAP-integrated, self-service platforms that digitize the two external sides of a business. Although they are often mentioned together, CRM and SRM address two different sides of a business relationship:

• B2B CRM (Customer Relationship Management): Focuses on the customer-facing side: orders, invoices, pricing, credit status, and after-sales support for the businesses you sell to.
• SRM (Supplier Relationship Management): Focuses on the supplier-facing side: procurement, purchase orders, deliveries, and collaboration with the businesses you buy from.

A complete digital strategy usually covers both, so that the entire value chain, from supplier to end customer, runs on connected, SAP-integrated processes.

Digital Customer and Supplier Relationship Management

Supplier and customer management processes are among the most critical processes of any business. Especially in sectors where competition is extremely high, a strong supplier and customer relationship means a strong enterprise. For this reason, businesses must abandon traditional and manual methods in customer and supplier management and carry out a digital transformation.

Involving suppliers and customers in digital transformation processes gives companies a clear advantage. In this way, it is possible to monitor end-to-end processes in product design, production, planning, logistics operations, and after-sales support, make decisions together, and benefit from those decisions. For a deeper look at the customer side, see our article on the importance of B2B customer relationships.

Why SAP Integration Matters for B2B Portals

A portal delivers its full value only when it is connected to the company’s core system. Because B2B CRM and SRM portals integrate directly with SAP, every transaction made through the portal, an order, an invoice, a delivery confirmation, is automatically reflected in the SAP ERP system. This eliminates duplicate data entry, reduces errors, and gives both the business and its partners a single, up-to-date source of truth. To understand the broader picture of connecting external partners, see our guide on what B2B integration is.

JetSRM Supplier Portal

JetSRM Supplier Portal is a supplier relationship management solution where businesses can manage all their business processes with their suppliers end to end. Suppliers and businesses can carry out their shared business processes through the portal without the need for telephone, mail, or fax.

The portal, designed in accordance with the corporate identity of each enterprise, works integrated with SAP. As a result, all transactions made through the portal are automatically transferred to the SAP ERP system of the enterprise.

JetBAYİ Customer Portal

JetBAYİ Customer Portal is a SAP-integrated solution that enables businesses to perform their B2B customer processes on a single platform. The company’s customers can track their credit status, invoices, current discounts, product and order information, and all other necessary information in one place. The platform can also be customized in accordance with the corporate identity of the enterprise and its customer management processes. For a fuller overview of what these portals offer, see our article on the importance of a digital B2B customer portal.

Frequently Asked Questions

What is a B2B CRM and SRM portal?
A B2B CRM portal manages customer-facing processes such as orders, invoices, and pricing, while an SRM portal manages supplier-facing processes such as procurement and deliveries. Both are self-service platforms that connect external partners to a company’s core systems.

Why should SAP users choose an integrated portal?
An SAP-integrated portal automatically syncs every order, invoice, and delivery with the SAP ERP system in real time. This removes manual data entry, reduces errors, and ensures customers, suppliers, and the business all work from the same accurate information.

Can these portals be customized for a company’s brand?
Yes. Both JetSRM Supplier Portal and JetBAYİ Customer Portal are designed in line with each enterprise’s corporate identity and can be tailored to its specific customer and supplier management processes.

References

SAP Customer Relationship Management
Importance of B2B Customer Relationships
What is B2B Integration?

Özlem Kaya

SAP ABAP Consultant