HubSpot SAP Integration

What is HubSpot?

HubSpot is one of the leading inbound marketing tools in its industry, enabling businesses to manage all their marketing, sales, and CRM activities through a single platform. Various teams within a firm can leverage HubSpot tools and coordinate with each other regarding business processes. Having a unified view of everything that goes on regarding marketing, sales, and customers significantly reduces incompatibilities between different departments. Stakeholders can also view all past activities and correspondence with past, current, and potential customers through HubSpot CRM.

How does SAP integrate with HubSpot?

MDP Group provides SAP and HubSpot Integration using SAP Process Orchestration (SAP PO). This integration facilitates a data exchange going both ways between HubSpot CRM and SAP systems. Businesses that run on SAP can easily access all their HubSpot data through the CRM. HubSpot data is extracted via HubSpot Rest API and transferred to SAP through SAP PO integration. Once a HubSpot SAP integration is in place, any changes in HubSpot data instantly reflect on users' SAP system.

Businesses can also achieve SAP and HubSpot integration using MDP Integration Platform (MIP) — an iPaaS solution developed by MDP Group. MIP provides pre-built connectors and integration packages that make it even easier to connect HubSpot with SAP and other enterprise systems, without the need for complex custom development.

Why Integrate HubSpot with SAP?

By integrating HubSpot with SAP, copies of data are actively sent to the CRM — conveniently assuring up-to-date data without any additional effort on the business’ end. This feature makes for reduced workloads and improved customer experience.

HubSpot and SAP Rest API Integrations

• Create company
• Create contact
• Create deal
• Create engagement
• Create / update contact
• Delete contact
• Get company details by ID
• Get contact details by email
• Get contact details by VID
• Get contacts associated with a company
• Get contacts in contact list
• Get deal by ID
• Get owner details
• Remove contact from contact list
• Search for companies
• Search contacts
• Update company
• Update deal
• Custom action
• Add contact to list
• Add contact to workflow

Frequently Asked Questions

What is the difference between using SAP PO and MIP for HubSpot SAP integration?

SAP PO (Process Orchestration) is SAP's on-premise middleware that provides extensive customization and is ideal for organizations that already have SAP PO infrastructure. MDP Integration Platform (MIP) is a cloud-native iPaaS that offers pre-built connectors and a faster deployment path, making it a great choice for businesses that want to integrate HubSpot with SAP quickly and with minimal development effort.

Is HubSpot SAP integration bidirectional?

Yes. MDP Group's HubSpot SAP integration supports bidirectional data exchange. Changes made in HubSpot (such as contact updates or deal status changes) instantly reflect in SAP, and vice versa. This eliminates data silos and ensures that both systems always contain up-to-date information.

What SAP versions are compatible with the HubSpot integration?

The integration is compatible with SAP ECC 6.0 and SAP S/4HANA. Integration via SAP PO is available for on-premise environments, while SAP CPI (Cloud Platform Integration) can be used for cloud-native deployments. MIP also supports both cloud and hybrid scenarios.

References

HubSpot SAP Integration via MIP — usemip.com
SAP PI/PO Consultancy — MDP Group

Feel free to contact us for more information on our SAP and HubSpot integration services.

Mustafa Alp

SAP PI/PO Consultant